August 20, 2008

Dear Lulu

A interesting post over at SpeakUp on a print-on-demand experiment:

The result of the workshop is Dear Lulu, a fantastic and imaginative resource that puts digital printing to the test through a Do-It-Yourself presentation that fits right in with philosophy of print on demand that makes it such an alluring proposition for designers looking to publish with little financial risk and with pretty decent results in return. . .

Graphic design is no longer solely about the most beautiful photograph or the most expensive paper in the most refined layout: It's about effectively producing messages and experiences that can be easily distributed.

(image via SpeakUp)

1 comment:

Walks on Fire said...

i agree. distribution ease is key.