July 02, 2008

The Rise of Eco and Indie Luxury

An interesting post over at ChangeOrder:

The idea of Old Luxury (high fashion, high quality, high touch, high price) has fractured over the past ten years into a number of new and surprising categories that make it even harder to market a product as Old Luxury, but even easier to draw an audience into considering a purchase at a higher price point.

With the coming recession, there is going to be a shift from the New Luxury or "masstige" market into Eco and Indie Luxury.

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