January 04, 2008

Paula Scher :: New York City Ballet

Stunning new identity and promotional campaign for the New York City Ballet designed by Paula Scher with photography by Nick Heavican.



1 comment:

Joanna Goddard said...

i LOVE this campaign. i tore out the ad from a magazine and put it on my fridge this week. and although i am typically a bigger fan of American Ballet Theatre, this ad made me want to see NYCB. so i guess it really worked:)

really lovely, thanks for the post!