November 15, 2007

A well done annual report

Genius concept for an amazing well done annual report.

Croatian creative agency
Bruketa & Zinić have designed an annual report for food company Podravka that has to be baked in an oven before it can be read. Called Well Done, the report features blank pages printed with thermo-reactive ink that, after being wrapped in foil and cooked for 25 minutes, reveal text and images.

(link via core77, images via dezeen)


Kelly said...

i saw this on core77 the other day as well and think it's genius! as a designers you and i both know annual reports are never that conceptual (if the client has anything to do with it), so this one made me jump for joy!

kat said...

LOVE this idea and use of the technique. So often print techniques used just for the sake of it, seldom so well incorporated into the idea/product/brand. Thanks for sharing.