Subway Commuter's Lunch Bag

Inspired by the proportions of NYC subway signage by Massimo Vignelli, Pratt graduate ID student Marti Zabell designed the Subway Commuter's Lunch bag. I really like the pop of color on the inside. (link via craft)


ps. While we're talking Vignelli and the NYC subway system, check out this outtake from the upcoming Helvetica documentary (via)