December 21, 2006

Saks Fifth Avenue

I'll admit my complete design nerdyness and say that this one took my breath away. The pure genius that is Michael Bierut is exhibited once again by Pentagram's work on the redesign of Sak's Fifth Avenue's identity set to launch in on January 2, 2007. I highly recommend you read about "the process behind the development of an identity with more variations than there are electrons in the known universe." (images for Pentagram's website)

Take one classic logo from 1973, add a touch of Joe Finocchiaro, put on a black square, and divide into 64 smaller squares.


Beautiful in and of themselves, but try. . .


Mixing until nicely blended. . .


And, voila! One absolutely stunning identity package.

P.S. Mr. Bierut, if you happen to be reading this and are hiring, I'm up for moving to the Big Apple!

2 comments:

pinkmohair said...

I'm not sure, but I think in some sort of convulted, nerdy way, this just might be brilliant. I learned today that there are societies for people obsessed with fonts. This, in and of itself, has lead me to the above conclusion. Who knew?

Kim Gail said...

Nice post.!! Saks Fifth Avenue is really a very popular and reputed name for designer clothing and accessories.